Giel York Tobacco
Surgeon General's Warning

America’s Leading Discount Cigarettes

Bronco is one of America’s leading discount cigarettes that now offers adult smokers the same great taste and quality of a premium-priced cigarette at an everyday low price. Bronco’s renowned premium blended tobacco products are produced here in the USA under the authority of Giel York Tobacco. Headquartered on the Sovereign Territory of the St. Regis Mohawk Reservation in Akwesasne, NY, Giel York Tobacco carefully selected Jacobs Tobacco Company as the exclusive manufacturer for all domestic production of Bronco cigarettes. This alliance has dedicated its combined resources to maintain the highest industry standards for the most demanding tobacco consumer. Please browse through our user-friendly website to learn more about our product line, company values, and new developments.
Bronco Cigarette Packs

Contact us to learn about our tobacco products or become an authorized distributor.


Giel York Tobacco, headquartered in Miami, Florida, is a privately-owned corporation whose founders have many years of diverse experience in the tobacco industry. Beginning with the procurement of it’s first exclusive distribution agreement in 1997 – to the new creation of it’s marquee brand “Bronco” in 1999. Bronco became a highly desired import from Colombia and quickly became South Florida’s number one selling brand. The company’s primary objective has been to build on the previously established success its members have had in the generic cigarette business since the mid 90’s.


The CEO of Giel York Tobacco is the original founder and creator of Bronco Cigarettes in the United States and many other countries around the world. Over the past decade, Bronco became one of the largest price-valued cigarette brands in the United States, achieving almost 2% of the entire cigarette market.


In February of 2011 North American Tobacco Company, the original importer of Bronco Cigarettes from Colombia SA, settled a long seven-year legal dispute regarding the IP rights it sold in the world famous Bronco brand. A global settlement between North American Tobacco, General Tobacco, and SDK Patan, LLC was accomplished. Giel York Tobacco subsequently acquired the return of all North American Tobacco’s previous rights, title, interest, and associated goodwill in and to the Bronco brand for cigarettes and tobacco-related products that it originally sold to General Tobacco in 2004. In 2018, Giel York Tobacco, entered into a Manufacturing and Distribution Agreement with Jacobs Tobacco Company of New York. Since 2011, Giel York Tobacco has been progressively recapturing it’s market share through this new agreement and has had great success under this new Joint Venture.


Jacobs Tobacco Company was carefully selected to become the exclusive manufacturer of Bronco Cigarettes for the United States and Native Territories. The decision to have Jacobs Tobacco Company exclusively manufacture Bronco was due to its solid reputation and steady growth in the tobacco industry. Jacobs Tobacco Company headed by its CEO Tisha Thompson, Operations Director Carlene Cree and Plant Manager Moses White, have proven to be a true industry leader in producing superior tobacco products, while maintaining the highest level of regulatory compliance and customer satisfaction. Giel York Tobacco embraced Jacobs Tobacco Company and it’s capabilities along with it’s operational integrity to achieve its vision: “Provide the finest tobacco products at a lower price without compromising quality….”


Due to the sharp consolidation among the scarcely compliant manufacturers in the tobacco industry, there is a significant increase in demand for quality price-value cigarettes. This Joint Venture will dedicate its combined resources in bringing Bronco Cigarettes back to a loyal wholesale and retail customer base, routinely deprived of steady product supply and higher profit margins in past years..


As of June 2018, Bronco cigarettes are now manufactured exclusively in the United States by Jacobs Tobacco Company under the authority of Giel York Tobacco. Bronco Class “A” cigarettes are currently available in 100’s and King Size Hinge – Top Box™ in all popular choices including Red, Gold, Silver, Menthol, Menthol Gold, and Non-Filter. After sampling Bronco’s superior blend of tobacco, like many others, you will discover why there are a growing number of satisfied wholesalers and distributors who enjoy enormous renewed success with the best price-value cigarette on the market.



Located on the Sovereign Territory of the St. Regis Mohawk Reservation at the most northern tip of NY, Jacobs Tobacco Company utilizes the most modern state-of-the-art technology and equipment for manufacturing cigarettes and other tobacco products. Jacobs Tobacco Company also has a Tobacco Primary that has some of the most modern, state-of-the-art primary equipment that many manufacturing factories do not have. This allows for greater efficiency and yields lower overhead costs which is passed on to wholesalers and ultimately saving the consumer significantly at the retail level.


Both the production and primary facility, including the entire alliance with Giel York Tobacco employs and contracts over 120 experienced personnel. Jacobs Tobacco Company’s facility meets or exceeds the highest industry and regulatory standards. Jacobs Tobacco Company is a U.S. Federally licensed facility that is regulated by the Tobacco Tax and Trade Bureau (TTB), a division of the Alcohol Tobacco and Fire Arms (ATF), under the authority of the U.S Treasury Department. Jacobs Tobacco Company is also fully compliant with the Food and Drug Administration (FDA). All Bronco cigarettes are Fire Safe Certified (FSC).


Giel York Tobacco Corporation d/b/a Giel York Tobacco, is one of the fastest growing domestic tobacco companies among “small tobacco” nationwide. Having exclusive license rights to some of the most desirable tobacco product lines, Giel York Tobacco prides itself on innovation and brand development in a rapidly consolidating tobacco industry. As one of the few remaining alternative tobacco companies, Giel York Tobacco offers a diverse line of tobacco products bearing some of the most sought-after brands in the market today.

Giel York Tobacco

The founders of Giel York Tobacco have spent many years refining their business objectives due to the industry’s evolving demands for price value cigarettes along with increased regulatory guidelines. In recent years, newly imposed FDA legislation has almost eliminated small tobacco. However, Giel York Tobacco and its diverse product line have stood the test of time and remain fully compliant.


Reentering the market with their marquee brand “Bronco”, and now exclusively manufactured by Jacobs Tobacco Company, Giel York Tobacco has a newly founded strong hold in this price-value market. Giel York Tobacco strives to maintain the highest industry standards while meeting the demand of price-value cigarettes to the cost-conscious consumer. With this solid foundation, Giel York Tobacco intends to continue with a responsible vision for optimum performance without compromising the highest standards necessary to maintain its rapid growth. Providing the highest quality products and services while maintaining responsible business policy sets Giel York Tobacco apart from many other tobacco companies.


Today, the tobacco industry continues to be monopolized by “big tobacco” with no signs of change. Consequently, the average cost of cigarettes has become inconsistent and unfavorable to the consumer. However, what has remained consistent is the continuous price-increases becoming so disproportionate to the consumer price index that buying cigarettes has become essentially unaffordable to the average smoker. Now, the responsible adult smoker has a true quality alternative with Bronco Cigarettes.


Jacobs Tobacco Company is now the exclusive manufacturer of Bronco cigarettes. Both it’s Manufacturing and Primary Processing facility are a Native American owned and operated entity located on the Sovereign Territory of the St. Regis Mohawk Reservation in Akwesasne NY. It’s mission is to produce the highest level of quality tobacco products and service for all of Giel York Tobacco’s domestic and international markets. Jacobs Tobacco Company Manufacturing utilizes a premium grade of predominantly U.S. grown tobacco that is FDA approved through Giel York’s licensed and Grandfathered Bronco Blend to maintain the highest levels of tobacco quality. Their friendly staff works closely with Giel York personal to meet full regulatory compliance and to insure timely and accurate delivery of product. Jacobs Tobacco Company Manufacturing has the capability to also meet all of Giel York’s international variations of tobacco product requirements and can export to all internationally compliant countries.



Giel York Tobacco Corporation and Jacobs Tobacco Company are committed to promoting and maintaining a responsible business environment at all times without compromising the excellence of our product. We are committed to conscientiously deliver quality tobacco products to the adult tobacco consumer to enjoy responsibly. Giel York Tobacco Corporation and Jacobs Tobacco Company strongly oppose underage purchase and/or consumption of all tobacco products.


The Tobacco industry is subject to many strict federal and state laws that govern and regulate the manufacturing, distribution, and retail sale of tobacco products. Giel York Tobacco Corporation and Jacobs Tobacco Company are fully compliant with all tobacco regulation and maintain the highest integrity in keeping current with all newly imposed legislation. The below listed agencies are primarily responsible for the tobacco industry’s overall compliance.


Like most industries providing consumable products in the U.S., the tobacco industry is one of the most heavily regulated. The primary agency that governs tobacco is the Food and Drug Administration (FDA), an agency of the United States Department of Health and Human Services. The FDA protects and promotes public health through the regulation and supervision of food safety, tobacco products, cosmetics, and drugs and has strict policies regarding the handling of all aspects of a product recall. On June 22, 2009, the Family Smoking Prevention and Tobacco Control Act was signed into law. Under this Act, the Food and Drug Administration was given the authority to regulate all tobacco products. This includes the development of rules and regulations relating to the manufacturing and marketing of tobacco products.


The Fair and Equitable Tobacco Reform Act of 2004 requires a tax on tobacco manufactures and importers. The Tobacco Transition Payment Program (TTPP), governed by the USDA and also more commonly known as the “tobacco buy-out”, is a limited tobacco tariff which helps tobacco quota holders and producers transition to the free market. Signed into law by President Bush on October 22, 2004, The Fair and Equitable Tobacco Reform Act of 2004 (P.L. 108-357) ended the Depression-era tobacco quota program and established the TTPP. The program provides annual transitional payments for 10 years to eligible tobacco quota holders and producers. Payments began in 2005 and continue through 2014. Payments are funded through assessments of approximately $10 billion on tobacco product manufacturers and importers.


The FTC has long played a role in the regulation of the tobacco industry. Today, the FTC investigates unfair tobacco industry business practices and advertisements, and enforces laws that address these practices. The FTC enforces laws against false and deceptive advertising of tobacco products. The FTC also enforces federal antitrust laws that prohibit tobacco companies from engaging in anticompetitive mergers and other business practices that restrict competition and harm consumers. When Congress enacted the Federal Cigarette Labeling and Advertising Act in 1965, the FTC was empowered to regulate, for the first time, health warnings on cigarette packages. The FTC also has authority in regulating advertising to prevent what may be considered “unfair or deceptive” business practices.


The Centers for Disease Control and Prevention (CDC), through its Office on Smoking and Health (OSH), is the lead federal agency for comprehensive tobacco prevention and control. OSH is a division within the National Center for Chronic Disease Prevention and Health Promotion, which is located within CDC’s Coordinating Center for Health Promotion. Originally established in 1965 as the National Clearinghouse for Smoking and Health, OSH is dedicated to reducing the death and disease caused by tobacco use and exposure to secondhand smoke.


The rules that govern and regulate the tobacco industry are strictly enforced by the Alcohol and Tobacco Tax and Trade Bureau (TTB), a division of the Alcohol Tobacco and Fire Arms (ATF), under the authority of the U.S Treasury Department. The TTB collects Federal excise taxes on alcohol, tobacco, firearms, and ammunition and assures compliance with Federal tobacco and alcohol permitting, labeling, and marketing requirements to protect consumers. Jacobs Tobacco Company is fully compliant with Chapter I, of Title 27, Code of Federal Regulations and public laws relating to the tobacco industry.